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Social Buyerology: Listening to the Social Buyer
Image via Wikipedia This is the third installment of my reflection on Social Buyerology. The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new...
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7 Sure Signs That You Are Losing Your Understanding of Buyers
Image by yelowcap via Flickr If you are a CEO, CSO, or CMO, I am sure you’ve been confronted by the statement: “we know everything we need to know about our buyers” from your sales or marketing...
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